Triumph Motorcycles America have said that the new Bonneville Bobber has become the most successful model launch in company history. More customers took delivery of the Bobber in the first 30 days than for any previous Triumph model. This has led to a 15% increase in sales.
This is almost certainly due to Triumph's extensive 'Brutal Beauty' tour which featured more than 50 shows at dealerships all over the US and Canada. This allowed Triumph customers to see the Bobber and other new models first-hand and to ask any questions of Triumph staff.
"This is a great start to what is sure to be another retail record year for Triumph dealers in North America," said Matt Sheahan, COO (Chief Operating Officer) of Triumph Motorcycles America. "It’s been great giving fans a first look at these motorcycles during the Bonneville Bobber Brutal Beauty Tour and we’re excited to see that customers are as enthusiastic of our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!"
Triumph is reporting a increase of 15% of sales in the first quarter of 2017 compared to the first quarter of 2016.