Why we know two-wheels is the solution for the 'new normal'. The campaign is to draw attention to motorcycles & scooters as the answer to not using public transport during the pandemic and of course beyond. A new website has been created along with a radio campaign promoted by Motorcycle News (Bauer Media).
Government advice states: "Consider all other forms of transport before using public transport." Therefore increasing numbers of people are looking for safe, reliable and quick modes of transport during the COVID-19 pandemic. Motorcyclists already know that the best choice is waiting for them in their garage...
Public transport, car-sharing, cycling and walking have all been discussed when it comes to commuters or travellers getting from A to B, but one solution has been missed, and that's powered two-wheelers.
Motorcyclists across the world already know the benefits of two wheels - they're affordable, economical, fun and can help ease congestion. However, the list of advantages has been expanded even further now that being socially distanced is high on people's agendas. Now, choosing two-wheels is a safer alternative to public transport as it allows individuals to remain isolated and a safe distance from others outside of their households.
Just launched by the Motorcycle Industry Association (MCIA) in collaboration with manufacturers, motorcycle publications and industry specialists, UnlockYourFreedom.co.uk, is a brand new initiative to help highlight the reasons why riding a scooter or motorcycle is a great alternative to stay isolated and safe.
It also contains essential information about the licencing process and shares the easiest way to get on two wheels, as well as providing an easy to search map allowing users to find their closest Training Centre.
The industry has also come together and is calling for all motorcyclists to encourage their friends and family members to think about getting on two-wheels in order to stay safe and isolated too.
MCIA CEO, Tony Campbell, said: "Powered Two Wheelers are the perfect solution to the current Government advice of avoiding public transport. We are looking to every biker, industry connection and two-wheeled advocate to get behind the campaign to open up powered two wheelers to the masses and highlight the very real benefits of travelling on two-wheels."
For more information on #UnlockYourFreedom and how you can encourage others to get on two-wheels, visit www.unlockyourfreedom.co.uk