According to the UK Government statistics - specifically the VEH0160 data set - which were published on the 13th May 2021 we can now reveal the best selling Triumph models in the UK for the whole of 2020. We can also compare the performance of Triumph against other manufacturers - click to read more.
The best selling Triumph model in the UK for 2020 was the Street Triple RS with 595 registrations. That was closely followed by the Speed Twin on 553 registrations. Taking third place was the Tiger 900 GT Pro with 394 registrations. Other models in the top 10 were the Bonneville Street Twin, Tiger 900 Rally Pro, Rocket 3 GT, Speed Triple RS 1200, Tiger Sport 1050, Rocket 3 R, and the Street Scrambler.
Although Triumph didn't take the top spot in 500cc plus model sales overall (the Royal Enfield Interceptor, Yamaha Tenere 700, and Yamaha MT-07 beat it) they did have two models in the top 5 taking the 4th and 5th spot. Though it should be stressed that this isn't a good comparison of brand performance because sales are spread over different models which are effectively variants of each other (e.g. the Street Triple S is a different model to the Street Triple RS).
What is a good brand performance indicator is overall sales - in this case for 500cc machines and over. Here Triumph were competing directly with BMW and BMW just pipped Triumph to the top spot with 7352 registrations but Triumph were close behind on 7203. Honda were third with only 5853 registrations, Yamaha fourth with 5369, and Kawasaki fifth with 5072.
The COVID crisis has had some effect on sales in 2020 as you might expect. Triumph had 8418 registrations in 2019 so they are down 14% but BMW are down 16% for the same period and Honda are down a staggering 32% so Triumph have been doing well - in fact out of the top selling brands only Yamaha has done better (Suzuki and KTM have improved but are only around the 3,000 sales each mark).
One thing the data showed was that the Classic restoration market was as healthy as ever with 561 'new' registrations of Classic Triumphs.
The comparisons are made for machines of 500cc and over using the UK Government Registration data for Motorcycles.